Please suggest 10+ most effective ways to market and sell new office
condominiums as shown at http://www.benmardevelopment.com This new
building is located in one of the upscale suburbs of Louisville, KY.
The target market is very small businesses (1-10 people)who are
consultants, doctors, lawyers, accountants, real estate agents, etc.
who are currently leasing and away from their homes.
Our concept is that when you buy the office condos, you have
appreciation, depreciation, interest write-off, etc. compare to not
getting any return on leased offices.
We have contracted with a commercial agent and the building is listed
on MLS, local newspapers, etc. We have a billboard on the front of the
building and it is located on a very high-trafficked state road.
1. Partner with local tax firms to recommend your office condominiums
to their clients looking for tax incentives.
2. Hold free small business seminars on a variety of topics. Host them
in one of your offices. Create an online event calendar at your
website and also promote with your local newspapers.
3. Write articles related to greater Louisville real estate. Post at
your website and offer to local newspapers.
4. Create a multimedia presentation/slideshow about your offices.
Include the benefits of purchasing space, features, etc. Do you offer
a concierge or receptionist at the front lobby, security guard,
executive parking, shared services like copy machines, food service
(deli or outside service) etc? Let people know! Post at your website
and send to prospects and colleagues. Send to clients so they can
forward on.
5. Join your local Chamber of Commerce and attend their networking
events. Offer to speak at events and breakfast/lunch meetings.
6. Assemble case studies of clients already moved in to their offices.
What do they think? How has it benefited them?
7. Hold an open house for current owners. Ask them to invite
colleagues and fellow small business owners. Invite prospects and make
it an effective networking opportunity for everyone. Let your local
newspaper know and include in your online event calendar.
8. Create an objective comparative guide to buying versus leasing.
Post at your website and send to prospects and related business
partners. Write an article based on your guide and provide to local
newspapers.
9. Request referrals from existing clients. Consider offering
something in return like a commission, contest entry or gift
certificate. You don't have to provide a "prize", happy clients will
share their good experiences with friends and colleagues...you just
need to remind them. Make sure to send a thank you, though.
10. Hold a raffle to win one of your office spaces and donate the
proceeds to charity. For example, if you had a $200,000 space, sell
4000 tickets for $100 each. This nets $400,000. You keep $200,000 and
donate the other $200,000 to charity. This would get huge attention in
the media (television, newspaper & radio). The charity would help sell
tickets and it's a tax deduction for ticket buyers.
11. Create a press room at your website. Include a media contact (with
24 hour contact info), press releases, past & upcoming events, fast
facts, financial info, executive biographies, white papers, articles,
case studies, logo & photo downloads and industry awards. This is just
a few suggetions to get you started. This will help reporters research
and write stories about you.
Best of luck!
First I would check that your 'sale' rather than lease/rent proposition stacks up.
Personally I doubt it, but I may be wrong.
The best people to check the viability of your proposition are
accountants specializing in tax advice for your target market.
- if your deal is good, then they'll spread the word
- also, they could be amongst the first to move in - you can fix that
- your target clients are their target clients
Personally, I would look at offering a range of options rather than
just 'sale', sure I can see the advantages of selling to you, but
'buying' an office in a condo has all the appeal of buying a timeshare
to me.
I would look into the whole range, from serviced offices on a monthly
deal to equity participation in the block.
 I could use some help again...
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What are the best ways to market new Office Condominiums?