1. What are the profit margins of OTC (over-the-counter) drugs
(manufacturer, wholesaler and retail) compared to the profit margins
of prescrition drugs (Rx)?
2. What are the advertising (and promotion)budgets on OTC drugs?
After some brief searching I have come to the conclusion that the info
you are looking for is definitly not available on the web. There are
fragments of information, but what you want is only found in
specialised studies that cost anywhere from 500 euros to $5000 US. A
quick search on google will tell you where you can purchase those
reports.
We do have some information for especially for the german market.
Please visit :
The German chemistry and pharmacy industry:
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=36&id=52000&sn=n
The German Market for Analgesics
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=101&id=52000&sn=n
Pain-relieving drugs in Germany
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=245&id=52000&sn=n
Medicine for cough and cold in Germany
http://212.6.196.230/converve/documents/public/documentdetail.cfm?did=243&id=52000&sn=n
Feel free to contact us if you need more information
www.converve.com
 I could use some help again...
 Lost Licences |
OTC (non prescription) drug market in Europe