In the international, multnational, global and transmational
Bren --
Good to see you using Google Answers so actively. This is a fairly
tough question, depending on the circumstances of the company. Some
strategies used have been:
* acquisition
* joint ventures
* country-by-country and region-by-region strategies
* reverse acquisition (being acquired by a larger or better known
company, but having the smaller company's management run operations)
* sending home office personnel to start an operation
* hiring foreign-country nationals to start an operation
* using e-commerce as a way to circumvent "traditional" distribution
(see Amazon.com)
* acquiring distribution channels (Ingram, a major book and software
distributor pursued this path in Europe)
* licensing product for sale
* franchising (as McDonalds did in Europe initially)
* set up a venture investment operation (Softbank has acquired major
U.S. operations this way)
It would help researchers to have more focus in the question.
Best regards,
Omnivorous-GA
I can't explain it any more I don't understand it so I will skip it.
I could use some help again...
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