I am looking for two current (done in the last two years) studies done
by a credible school or research organization that proves the
effectiveness (for marketing) of using a multimedia presentation
delivered on a CD-ROM. Each of the two studies shoud be from a
different source.
For example: I have seen one study quoted (done by the Wharton
School of Business) stating that 70% of people receiving a
marketing CD-ROM in the mail will view it, and 60% will act on it. I
can't locate the original study, but this is the type of study I need.
If this study could be found, it would count as one study. I need
the complete studies, or links to the studies, and not just a summary.
To simplify this request, I will settle for one STRONG study (instead
of the two as originally requested). It still needs to be current,
from a recognized source, and prove the effectiveness of CD-ROM
marketing. List price remains at $12.00.
 I could use some help again...
 Lost Licences |
CD-ROM Marketing - proof of effectivness